Survey Shows 62% of Consumers Seek High-Protein Meals; Fiber Gaining Popularity as New Menu Trend
🧂 According to a Revenue Management Solutions survey, 62% of consumers frequently look for high-protein options, and 48% choose meals based on protein content. Willingness to switch brands for protein options stands at nearly 50%. Fiber interest is growing with 45% seeking high-fiber meals, driven by digestive health concerns. Millennials and high-income households lead these trends, with 70% of millennials seeking protein and 53% seeking fiber. Restaurants are urged to adapt menus to capture this evolving market.
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