Accor's Franchise Agreements Now Represent 80% of Deal Signings Across Premium, Midscale, and Economy Divisions
📈 Accor pivoted towards franchising to drive growth, now making up 80% of their premium, midscale, and economy division deals. In February, Leire Leoz became Global Chief Franchise Officer. The strategy focuses on performance, brand integrity, and simplification. Accor’s largest franchised hotel, Treasure Island, Las Vegas, has 2,884 rooms. The Middle East and Africa present strong franchise opportunities. Accor's diverse expansion includes Sofitel Fiji and Mövenpick Pera Istanbul, emphasizing owner satisfaction and repeat investment.
Share