#kering #luxury | Jacques-Olivier CHAUVIN | 20 comments
🏦 Kering plans to close over 100 stores by 2026, primarily affecting Gucci. This decision follows the "Phoenix Directive" from two months ago, advocating for an exit from Gucci outlets. The closures aren't due to underperformance but rather to protect brand integrity from discounted sales. The strategy is viewed as a survival measure rather than a rescue. Fouad Elkoreichi suggests that Kering needs sovereign capital, possibly from Saudi Arabia or Abu Dhabi, to regain financial stability and avoid vulnerability.
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