Ban on parity clauses leaves Booking.com cold
🏨 In Switzerland, despite the Lex Booking law enacted in 2023 to ban parity clauses, hotels still struggle with OTA dominance. As of 2025, 60% of bookings are direct, chiefly aiding small, rural hotels, while OTA bookings rose from 27% to 36%, notably in larger hotels. Hotel profits suffer due to OTA commissions between 12-20%, with ongoing issues of restricted customer data access and non-transparent OTA discount strategies. OTAs also engage in undercutting practices, challenging hotel revenues.
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