Cache Creek Casino Resort scales revenue with a data-driven strategy | Duetto
💰 Cache Creek Casino Resort, located in Northern California's Capay Valley, expanded from 200 to 650 rooms in mid-2023, necessitating a data-driven revenue strategy. They partnered with Duetto, utilizing tools like GameChanger and ScoreBoard for open pricing and analytics. Implementing this strategy increased call volumes from 6,000 to over 15,000, facilitating online loyalty bookings and reducing call center dependency. A focus on true guest valuation and a simple interface helped maximize revenue and streamline operations.
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