What is ARPA?
💵 Marriott achieved a 4.3% global RevPAR growth in 2024 by focusing on total guest profitability, assisted by its 228 million Bonvoy members. Hyatt reached 5% RevPAR growth in Q4 2024. The U.S. hotel industry's record RevPAR was $101.82, 30% of brands exceeded average growth between 2018-2023. ARPA helps optimize profits beyond room revenue, aiding strategic pricing and service packaging. Global hotel market grows from $5.72 trillion (2025) to $9 trillion (2035).
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