Redefining the Hospitality Experience:RHG’s Digital Immersive Customer Journeys
🏨 Radisson Hotel Group introduces an immersive customer journey with personalization and sustainability, reshaping hotel booking experiences. Mario Manfuro, Senior Director, initiated the tech-based approach in response to the Covid19 crisis. Technologies include virtual tours with AI, 3D hotel replicas, and multilingual avatars. Results show an 18% conversion rate increase, 12% upsell rate, 279% more clicks, and 68% lower bounce rates. David Allan, Cluster General Manager, reports improved lead conversion and customer feedback. By 2025, RHG aims to equip over 100 properties with these technologies.
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