TOP NEWS

Tambourine, the Fort Lauderdale-headquartered marketing technology company serving hotels, resorts, and tourism destinations worldwide, announces its Photo and Video Production Division has earned seven Viddy Awards in this year’s competition.

Europe’s tourism sector is entering a decisive decade, challenged by climate change, geopolitical instability, technological advancements, demographic shifts and evolving traveller expectations. These trends make long-term planning increasingly complex while raising the need for resilience and adaptive strategies. To help destinations navigate this complex landscape, the European Travel Commission (ETC) has published Future Proofing European Tourism Through Scenario Planning and Strategic Foresight, a study that looks at the forces shaping tourism and possible futures to 2035.

We spoke with Sébastien Félix, CEO of Influence Society, about the fast-changing role of artificial intelligence in hospitality. Working closely with boutique and luxury hotels, Sébastien sees firsthand how AI…

The holiday season is a pivotal time for the hospitality industry, and in 2025, the digital landscape is more complex than ever. When we look at Google Insights for holiday travel over the past several years, the most compelling trend is the surge we’re seeing in 2025, with interest spiking particularly in July and August. These months alone show a lift of roughly 137% compared to last year, representing the highest level of interest in the past four years.

🖖Hotel search is changing and it’s happening right now!🖖 For years, bookers started on Google, OTAs or brand websites. But today, more and more are asking AI chat platforms to…

Hi everyone — Darren Frei here, senior branded content editor at SkiftX, where we help make sense of the big shifts redefining travel and hospitality. Across the industry, hospitality leaders…

Corporate travel continues to rise, yet the outlook in 2025 is increasingly nuanced. Companies are balancing growing travel budgets with rising costs, sustainability goals, and shifting internal priorities. While many…

In November, Simone Puorto, Head of Emerging Trends & Strategic Innovation at Hospitality Net, will speak at BTO 2025 in Florence, alongside Romy Abbrederis and Alessio Re. His talk, titled “Zero-Click, Zero-Friction: Rethinking Hospitality from Discovery to Operations?”, will explore the future of hospitality in an age of radical digital transformation.

This year’s Oktoberfest is set to be a significant driver of hotel demand, particularly in its home city of Munich, but also in other cities hosting similar festivals.

The hospitality industry has always been about people — welcoming guests, creating memorable stays, and building experiences that keep travelers coming back. But behind the scenes, there’s a growing challenge that nearly every hotel owner, general manager, and operator is facing: labor shortages and rising costs.