Everything happening at STAAH, in one place. This hub brings together the latest news and updates around STAAH’s channel manager, booking engine and distribution tools for hotels, curated from trusted sources worldwide. A quick way to keep up with this distribution technology provider.
-
Mirai and STAAH integrate to drive a global strategic alliance
9 June 2026Madrid, 9 June 2026 – Mirai, a leader in hotel distribution technology and direct booking optimization, and STAAH, the leading global platform in cloud-based hospitality distribution and booking solutions for
-
Mirai and STAAH Integrate to Enable Real-Time Hotel Data Synchronization Across 30,000 Properties Globally
9 June 2026💻 Founded in New Zealand, STAAH is a leading platform with over 15 years of experience, serving more than 30,000 properties across 90+ countries. The integration with Mirai enables real-time, two-way synchronization of hotel data. This partnership offers benefits like real-time updates, centralized management, reservation automation, and operational efficiency. For existing STAAH users, contact your Account Manager to connect with Mirai’s booking engine.
-
Journey appoints Andrew Metcalfe as Group Chief Technology & Product Officer to power next phase of growth
9 January 2026LONDON, 9 January, 2026 – Journey, the market leader in hotel retailing and the hospitality industry’s first unified Performance Platform, has appointed Andrew Metcalfe as Group Chief Technology & Product Officer
-
Journey names Andrew Metcalfe as Group…
9 January 2026💻 Andrew Metcalfe joined Journey as Group Chief Technology & Product Officer to spearhead the company’s growth. Previously, he served as CTO and Product & Engineering Director at Access Hospitality. Metcalfe is also a hotel owner, having developed Downham Hall in Essex. Journey aims to enhance its Hospitality Performance Platform with new features like an Experience Management System. CEO Simon Bullingham highlighted Metcalfe’s expertise as vital for leveraging new revenue opportunities beyond traditional room sales.
-
From Data to Decisions: How to Make Your Hotel Reports Work Harder
12 November 2025📊 Hoteliers, are you maximizing your data? STAAH’s insights tools transform daily, weekly, and monthly reports into actionable strategies. With a 30% surge in mobile bookings, dynamic dashboards reveal patterns, comparing channels and campaigns. Automated reports highlight performance shifts, helping revenue managers and marketers target opportunities. Discover market-driven ADR changes and forecast trends to stay ahead. STAAH empowers everyone in your hotel to make informed decisions, boosting revenue and efficiency.
-
7 Social Media Tips to Help Your Hotel Stand Out This Peak Season
5 November 2025📷 Peak season is here, and hotels must leverage social media strategies to stand out. Create a seasonal content calendar, identifying key dates. Plan content mix: 40% experience-driven, 30% social proof, 20% promotions, and 10% fun content. Maximize user-generated content with incentives. Use trending formats and smart ad campaigns to target specific audiences. Collaborate with local influencers for authenticity. Engage actively in social media conversations to build real connections.
-
STAAH Product Updates You Can’t Miss – October 2025
30 October 2025📈 October 2025 brings significant updates to Max and SwiftBook. Channel Manager upgrades include smarter room selection, custom day restrictions, and direct messaging with Expedia. Max introduces multiple tourism fee periods and 2FA advantages, eliminating frequent password changes. SwiftBook now links payment gateways to cancellation policies, and the TACT module offers a unified design, multi-user access, and enhanced security. These enhancements promise streamlined bookings and improved user experience, especially during the holiday season.
-
Building the Perfect Distribution Strategy: It Starts with Integration
29 October 2025🏨 Efficient hotel distribution requires an integrated system, not just more OTAs. Key players include PMS, RMS, channel manager, and booking engine. Integration ensures real-time data, operational efficiency, and better guest trust. Missed revenue, manual errors, or inconsistent rates indicate weak technology links. STAAH provides tools for seamless integration, enabling accurate, trustworthy room distribution. Ensure your systems communicate effectively to boost revenue, save time, and enhance guest loyalty. Don’t let fragmented systems hold you back.
-
Roland Hotel: Building Trust and Boosting Bookings with STAAH
26 October 2025🏨 Since 1997, Kolkata’s Roland Hotel has transformed its booking processes using STAAH’s solutions, including a booking engine and channel manager. This 30-room hotel, located near Forum Mall, automated its manual distribution tasks to enhance efficiency. Key improvements include seamless booking experiences, direct booking visibility alongside OTAs, price transparency with WatchMyRate, and smarter group distribution. Results include significant growth in online bookings and revenue, showcasing how technology can drive success in the hospitality industry.
-
10 Reasons Why Adrian Cheah Loves Penang, Malaysia
24 October 2025🏖️ Adrian Cheah, Business Development Manager in Malaysia, highlights Penang’s allure: a food paradise with dishes like char koay teow and nasi kandar; George Town’s UNESCO heritage status with the largest collection of pre-war buildings in Southeast Asia; vibrant street art; beaches like Batu Ferringhi; and cultural festivals such as Thaipusam. Penang’s charm lies in its blend of ancient heritage and modern creativity, offering a rich cultural experience.
-
Thoughtful Thursday: Expedia Guest Messaging Integration in Max
23 October 2025📨 Max Extranet introduces Expedia Guest Messaging Integration, enabling hoteliers to manage Expedia conversations in real time from the Bookings Module. This upgrade improves guest engagement by allowing direct replies, instant notifications, and sharing of text, images, and PDFs. For example, Blue Horizon Beach Resort can seamlessly arrange airport transfers via messaging. Notifications are immediate, aiding swift responses, and communication is recorded for departmental visibility, enhancing workflow efficiency.
-
The Role and The Future of GDS in Modern Hotel Distribution Strategies
21 October 2025📰 Hotels: Modern GDS crucial for success in corporate travel. Despite its age, GDS evolves with AI and automation, vital for accessing premium travellers, consortia, and government contracts. STAAH simplifies integration, reducing costs and complexity. Future corporate bookings rely on GDS for compliance, visibility, and sustainability requirements. Hoteliers using both direct bookings and GDS maximize profitability and competitiveness. Can hotels afford to overlook GDS’s potential?
-
Thoughtful Thursday – Expanding the TACT Advantage: Introducing the Travel Agent Booking Engine
16 October 2025📅 SwiftBook powers the new Travel Agent Booking Engine, seamlessly integrating travel agent bookings into properties’ systems. This update, part of the TACT module, offers features like unified design, multiple user access, and enhanced security with a 30-minute session timeout. Properties gain streamlined operations, better data collection, and improved user tracking. This launch, dated October 2025, transforms travel agent networks into an extension of direct booking engines, enhancing brand presence and operational efficiency in the hospitality sector.
-
From Outdated to Outstanding: How to Know If It’s Time to Upgrade Your Hotel Tech
15 October 2025💻 Technology in the hospitality industry evolves rapidly. In 2025, outdated channel managers and booking engines can cost hotels by failing to integrate with new OTAs, lacking real-time updates, and not providing analytics. Manual processes and poor integration with PMS, RMS, or CRM increase workload and errors. Modern systems must be integration-ready, scalable, mobile-friendly, and provide data insights. STAAH offers future-ready solutions with features like real-time updates and dynamic pricing to help hotels remain competitive.
-
Smarter Bookings, Stronger Growth: Emara Ole Sereni Hotels’ Success Story with STAAH
12 October 2025🏨 Emara Ole-Sereni and Ole Sereni Hotels in Nairobi partnered with STAAH to enhance booking efficiency. They implemented STAAH’s Channel Manager, Booking Engine, and Global Distribution System (GDS) for real-time updates, reducing double bookings and rate mismatches. This integration streamlines operations, boosts visibility, and supports both global and regional online travel agencies (OTAs). The partnership positions the hotels for future growth, maximizing booking and revenue opportunities while reducing OTA dependency.
-
GDS vs OTAs vs Direct: Maximising Hotel Bookings Across All Channels
7 October 2025📈 OTAs, direct bookings, and GDS are crucial for a hotel’s revenue strategy. OTAs offer reach but charge high commissions (15-25%). Direct bookings maximize profits with zero commissions but need marketing investment. GDS targets corporate clients, offering higher ADRs and fewer cancellations. Balancing these channels enhances occupancy and profitability. STAAH technology centralizes channel management, integrating OTAs, GDS, and direct bookings for optimal results. Balancing these channels is key to a resilient hotel business.
-
STAAH Product Updates You Can’t Miss – September 2025
1 October 2025📅 September 2025, STAAH released significant updates for its Channel Manager and Booking Engine. The V2 Extranet streamlines room type selection, rate management, and introduces a one-click stop sell. Enhancements in currency formatting and calendar view within Max improve user experience. SwiftBook now features Member Rates, language translations, and new billing address entry options. New channel integrations with TripGain, Flow, and AtticInn expand booking possibilities, enhancing performance and usability.
-
How Connectivity Powers Hotel Growth: From 5 to 50 Channels
1 October 2025📱 In 2025, hotels need strong connectivity, scaling from 5 to 50 OTA channels to thrive. Limiting to a few OTAs restricts exposure and revenue. Effective channel management, like STAAH, ensures centralised inventory, rate parity, and real-time sync, preventing overbookings and manual errors. Langkawi’s Royale Chenang Resort expanded to 2,000+ channels, enhancing efficiency. Champlung Mas in Bali increased OTA bookings by 9% with STAAH. Integration with PMS and RMS is crucial for seamless growth.
-
Kondody Hotels Trade Manual Stress for Efficiency with STAAH
28 September 2025🏨 Kondody Hotels & Resorts in Kerala, India, enhanced operations with STAAH’s real-time channel manager. Prior issues involved booking sync delays across multiple channels. STAAH’s system enabled instant updates for better efficiency and guest satisfaction. Key benefits include centralized inventory management, real-time sync, and error-free operations. Time saved on manual coordination is now spent enhancing guest experiences. This partnership prepares Kondody for seamless future growth in hospitality.
-
From Complex to Seamless: GDS in the Modern Hotel Tech Stack
23 September 2025📅 In 2025, seamless integration of Global Distribution System (GDS) with Property Management System (PMS), Central Reservation System (CRS), channel managers, and booking engines enhances hotel efficiency. STAAH’s solution provides real-time updates, ensuring rate parity and preventing booking errors. Integration eliminates manual work, supports global reach, and offers analytics for better performance tracking. This technological harmony transforms GDS from complex to essential, enabling hotels to secure high-value corporate and government bookings while reducing OTA dependency.
-
How K Avenue Boosted ADR by 10–15% in Just One Month with STAAH?
21 September 2025🏨 K Avenue by Pinstay in Malaysia achieved a 10–15% boost in Average Daily Rate (ADR) within one month by using STAAH’s dynamic pricing tools. The platform streamlined operations with real-time syncing and a central dashboard, eliminating manual errors and overbooking risks. This integration improved online visibility and efficiency, enabling the team to focus more on enhancing guest experiences rather than administrative tasks. This has positioned them to confidently lead their market segment.
-
The Future of Hotel Marketing: AI-Driven Visuals with Google Nano Banana
17 September 2025📸 Google’s Nano Banana AI Studio, powered by Gemini 2.5, revolutionizes hotel marketing by providing a cost-effective tool for generating top-notch visuals. Accessible 24/7, it ensures brand consistency across platforms like OTAs and social media, enabling faster campaign rollouts and engaging guest experiences. Implemented via the Gemini app, API, or Vertex AI, it’s pivotal for hotels aiming to stay competitive and relevant in the visual-centric industry.
-
STAAH enabled a 50% boost in revenue for Indian mountain resort
14 September 2025🏖️ Malhar Machi Holiday Resort, located in India’s Sahyadri mountains, experienced a 50% increase in online revenue and occupancy after integrating STAAH’s technology in 2022. By centralizing inventory and rates, the resort reduced overbookings and enhanced direct bookings via STAAH SwiftBook. This tech-driven approach allowed real-time updates and dynamic pricing, improving operational efficiency and reducing reliance on OTAs, ultimately boosting profitability.
-
Thoughtful Thursday – Flexible Dates Made Simple: The New Grid View in SwiftBook
11 September 2025📅 Guests, October 2023, online. New “Flexible Dates – Grid View” displays up to 10 days of rates, enhancing booking flexibility. Instead of dead ends, guests see alternative dates, boosting conversion rates. Transparent pricing builds trust, showing rate differences (e.g., weekdays vs. weekends). Upselling becomes easier with side-by-side package comparisons. Default display remains BAR; switch easily to Flexible Dates for a competitive edge. No extra setup needed, just a smarter booking experience.
-
Unlocking High-Value Bookings: Why GDS Guests Are Different
9 September 2025📆 In 2024, GDS sees a 1-2% annual growth, driven by rising corporate and agency-managed travel. Corporate travelers prefer GDS for its reliability, longer stays, and premium rates, offering hotels higher revenue and steady occupancy. GDS users include corporate, government, and NGO delegates, valuing efficiency and consistency. It evolves with AI, self-booking, and sustainability tools. Hotels can enhance GDS potential by showcasing sustainability, offering tailored perks, and forging strategic partnerships. STAAH simplifies GDS integration for hoteliers.
