Four days, 90 interviews, more than a million views and a team of six people working from early morning until late at night. This year, 10 Minutes set itself an ambitious goal: to bring EquipHotel to everyone who could not be there. What an adventure!
From 2 to 5 November, we walked the aisles of EquipHotel, camera and microphone in hand, to meet exhibitors, discover their new products and understand what they actually bring to hotels and restaurants.
Our ambition was fairly simple: to create a kind of digital version of the show. Every day we filmed, edited and published interviews so that professionals could follow the discoveries almost in real time, wherever they were.
Behind those few minutes of video there was a considerable amount of work. Six people working full time, days that started early and sometimes ended very late, hundreds of files to manage, edits, checks and publications on several platforms. And, as always when you work almost live, just about everything that could go wrong did go wrong at one point or another!
But in the end, we got there. 90 interviews filmed and published, and more than a million views across our different platforms. It is probably one of the largest video coverage operations ever carried out around a hospitality trade show in France. And we are particularly proud to have been able to share some of the energy, atmosphere and discoveries of EquipHotel with everyone who could not make the trip.
For those who were not in Paris, we hope that following 10 Minutes was as close as it gets to visiting the show.
All the interviews are now available, organised by category, on our special page (videos in French):
Watch the 90 EquipHotel 2026 interviews
What we take away from EquipHotel 2026
Summarising nearly 90 conversations, spread over four days and covering subjects as different as artificial intelligence, kitchen equipment, furniture, wellness or guest amenities, is a fairly difficult exercise.
We nevertheless tried to identify a few major trends and, above all, a few discoveries that particularly interested us.
1. Artificial intelligence is starting to do concrete things
Obviously, AI was everywhere. But what interested us this year was seeing more and more precise applications, with uses directly tied to hotels’ day-to-day operations.
At Septeo Hospitality, which supported our coverage of the show, the announcements were particularly numerous. The group presented a new generation of its Ulyses Suite PMS, integrating four specialised AI agents for front desk, housekeeping, revenue management and user assistance. The idea is interesting: allowing teams to interact directly with their software in natural language, ask for analyses and even trigger certain actions. Septeo also unveiled a new version of Misterbooking, its PMS for independents, as well as developments to RevenuePilot with AI agents dedicated to revenue management, a new smart channel manager and the integration of groups and meetings management with Backyou.
At Duve, we discovered three AI agents that handle different stages of the guest journey: pre-booking requests, concierge services during the stay and even the creation of operational tasks for teams. Resavoice presented a voice agent able to answer in 90 languages, check availability in the PMS and handle up to 400 calls at once.
On the property-management side, Mews presented Mews OS, an approach that brings together several operational functions, while Apaleo continued to develop its open, connected PMS model.
What seems interesting to us is that AI is starting to integrate into existing processes. Vendors are now trying to show how it can genuinely save teams time, improve revenue or simplify certain operations. And above all, we are beginning to see software that can move from simple recommendation to actually carrying out tasks. That is probably one of the most important developments to watch.
2. Automation goes well beyond software
This is probably one of the most entertaining aspects of the show: discovering all the small innovations that try to solve very concrete problems.
We saw a robot able to prepare a hot dish in 90 seconds at SoftBank Robotics, an automatic towel dispenser for spas and pools at Roommatik, and even a collaborative massage robot at Gharieni, which supports the therapist’s work.
At Kärcher, autonomous cleaning robots continue to advance. At UNOX, a system combining fast cooking and holding dishes at temperature makes it possible to imagine a food-and-beverage offer at any hour, even with smaller teams.
These are innovations that sometimes look modest, but that respond to real operational problems. And in a sector where teams’ time is particularly precious, these solutions deserve attention.
3. Design and the guest experience remain at the heart of the business
One thing is certain: EquipHotel remains a show where you can spend hours discovering objects, materials and ideas to make hotels more pleasant.
We particularly appreciated the diversity of approaches. From Tom Rossau’s sculptural wooden lights to Riviera Light’s creations, made in Nice, via Ethnicraft’s furniture collections and Serge Lesage’s custom rugs, there was a lot of beauty to see.
Some innovations are also particularly clever. Samsung presented its The Frame television adapted for hospitality, which visually turns into a painting when on standby. Sartoris Italia offered a sofa that becomes a bunk bed, while Lenart Furniture showed a motorised fold-away bed.
And we discovered several table-leg solutions that automatically compensate for uneven floors. A detail? Perhaps. But anyone who has ever tried to wedge a wobbly table on a restaurant terrace will immediately understand the point!
4. Waste reduction is becoming very practical
The environmental question was also present in many conversations, with increasingly concrete solutions.
At QPearl, amenity products take the form of small biodegradable pearls that dissolve under hot water. Italchimica presented amenity refills in cellulose-fibre packaging, while Lande developed refillable bottles with a magnetic closure.
CircularPlace offered another interesting approach: allowing hotels to donate or resell their furniture rather than throw it away during renovations. The platform works in particular with a network of more than 5,000 associations.
We also discovered Castalie’s new connected water fountains, with consumption tracking and filters designed to reduce PFAS, as well as several smart energy-management solutions in guest rooms.
The trend taking shape is a very operational approach to sustainability, where resource savings, waste reduction and cost control can move forward together.
5. Food and beverage keeps looking for ways to save time
Food and beverage made up an important part of our discoveries, with innovations that touch cooking as much as breakfast, the bar or tableware.
We saw equipment able to simplify certain operations considerably, such as UNOX’s fast ovens, Linkinox’s mobile buffets or Eurovo’s solutions for preparing breakfasts more easily.
We also met manufacturers and craftspeople who continue to evolve traditional products. From Jacques Pergay’s Limoges porcelain to Klimchi’s artisan glassware, via Churchill’s creations or ExtraDry’s dehydrated fruit for cocktails, there was plenty to discover.
That is also what makes EquipHotel interesting: moving in a few minutes from a kitchen-robot demonstration to a conversation with a craftsperson about how a plate or a glass is made.
6. Small innovations are sometimes the most interesting
After four days walking the stands, we also take away an impressive number of small ideas.
A solar lamp post that turns on automatically at nightfall at Fermob. Three-metre-high architectural birdhouses at Birdies Villa. Accessories to welcome children at Welcome Family. A continuous-training solution that lets hotel teams practise everyday situations regularly at Make Me Glow.
Individually, these innovations will probably not revolutionise the industry. But they show how far suppliers continue to look for answers to very specific needs.
And that is precisely why we love this show. You sometimes arrive with a fairly precise idea of what you want to discover, and you leave with a dozen other ideas you had absolutely not thought of.
A huge thank you to everyone
This edition of EquipHotel was a real whirlwind for our team. We met dozens of entrepreneurs, manufacturers, executives and enthusiasts who gave us a few minutes to explain their craft, their innovations and their ambitions.
We want to thank all the exhibitors who agreed to take part in our interviews, as well as the show teams who welcomed us. A big thank you also to Septeo, partner of this video series, which enabled us to carry out this exceptional coverage.
And above all, thank you to our team, which accomplished a considerable amount of work during these four days, often late into the night, so that each interview could be published quickly and in the best possible conditions.
More than a million views, 90 interviews and four days of meetings: we are delighted to have been able to bring part of EquipHotel well beyond the doors of the show.
We now invite you to take the time to discover all these videos. They are short, organised by theme and make it possible to revisit a large share of the innovations presented this year. Even if you were on site, there is a strong chance you will discover companies and products you missed.
See all the EquipHotel 2026 interviews and discoveries
(The interviews are in French.)
We loved this edition. We hope you will enjoy discovering these interviews as much as we enjoyed making them.
