H World Group Expands Hotel Presence to China's Lower-Tier Cities and Rural Areas Amid Improved Infrastructure
🛫 H World Group, led by CEO Jin Hui, is expanding hotel development into lower-tier cities and rural areas in China. This move aligns with improved transport infrastructure, such as faster trains and better flight connectivity. The strategy aims to meet growing demand outside major cities, positioning these areas as new tourism growth engines. H World is betting on increased tourism consumption in these regions by launching new properties.
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