Hotel Openings

🛌 Choice Hotels International opened its 30th Everhome Suites hotel in Georgetown, Texas, near Austin, in 2026. Located close to major employers like Dell Technologies and Southwestern University, Everhome Suites caters to travelers seeking apartment-style accommodations for extended stays. Since launching in 2022, the brand has expanded significantly, with eight hotels under construction and 40 in the pipeline. The redesigned prototype features fully equipped kitchens and modern amenities, emphasizing long-stay demand.

🏨 Choice Hotels International has opened its 30th Everhome Suites® in Georgetown, Texas, marking a significant milestone since the brand's 2022 debut. The location benefits from local corporate demand, with nearby employers like Dell and Whole Foods. Nationwide, Choice Hotels dominates extended stay growth, responsible for nearly 50% of new economy and midscale extended-stay constructions. With 600 extended stay properties and 40 more in the pipeline by Q1 2026, the brand continues its rapid expansion.

🏨 UK: Mount Royal Hotel Edinburgh finalized its transition to The Unlimited Collection by The Ascott Limited after refurbishing the historic Princes Street location. The 169-room hotel now features design inspired by Scotland and offers locally-focused guest experiences. New offerings include Eidyn restaurant, whiskey masterclasses, and curated excursions. This marks the seventh global addition to The Unlimited Collection portfolio, which includes hotels in Dublin, Singapore, and Vietnam.

🌴 Four Seasons Resort Red Sea at Shura Island, Saudi Arabia, has opened, showcasing Four Seasons' hospitality amidst untouched coral reefs and turquoise waters. The resort emphasizes organic architecture, blending into the island's landscape. Key contributors include Mohamed Abou Doh and Kai Dieckmann. The opening celebrates collaboration and offers a serene escape, inviting guests to experience this natural wonder. Explore the resort through the link provided. #FourSeasons #ShuraIsland #RedSea #LuxuryTravel #NewOpening

🏨 Hilton launches "Undergraduate by Hilton," an upper-midscale hotel brand aimed at college towns, targeting students, families, and travelers. The first hotel opens in 2027, with a goal of 400-500 properties. Designed with social spaces, each hotel offers library-inspired lounges and barista-led markets. Hilton plans to expand its Lifestyle portfolio to 700 hotels globally by 2028. Hilton Honors members, over 250 million, can earn and redeem points at these new properties.

🏨 Kimpton Ashbel New York – Park Avenue officially opened on Manhattan's Park Avenue, revitalizing a historic building from 1928. The hotel features 205 guestrooms, including 14 connecting rooms, designed by Busta Studio. It combines modern luxury with classic charm, offering interconnected residential-style spaces. The living room serves as a central gathering area, and the Park & Bel café adds vibrancy. The hotel also showcases a curated art program from Soho Art Gallery.

🏨 New Waterloo will open Cincinnati’s Fidelity Hotel in July 2023, revitalizing the 13-story Gwynne Building, originally built in 1913. The hotel includes 165 accommodations, 17 suites, and a 2,575-square-foot Vanderbilt Ballroom. The design blends French Beaux-Arts with local identity, offering 7,770 square feet of event space, a fitness center, and three dining options: Gwynne restaurant, a lobby bar, and Cora’s All Day Café. This follows their 2025 Ohio hotel opening in Cleveland.

🏨 Hôtel Crillon le Brave, suspended above French Provençal vineyards, reopened with a new season. The estate expanded to 12 buildings, integrating three restored historic houses and offering nine new rooms. The interiors, guided by architect Charles Zana, use local stone and antique terracotta tiles. New shared spaces include Maison Tilleul, seating 14, designed by Margaux Perrin. The Spa des Écuries, in 18th-century stables, features a hammam, sauna, jacuzzi, and cold baths.

📚 Hilton plans to launch Undergraduate by Hilton, targeting college-town markets with 400-500 hotels anticipated by 2027. This new upper-midscale brand complements Graduate by Hilton, addressing the demand for affordable, character-rich lodging near campuses. Aimed at students, families, alumni, and sports fans, the brand offers flexible development options for both new builds and conversions. Hilton aims to operate 700 Lifestyle hotels globally by 2028, highlighting its growth in the hospitality sector.