The GDS: A High-Performing Distribution Channel Too Many Hotels Overlook
📰 Magali from Evergreen Laurel Hotel suggests GDS is crucial for business hotels but not for leisure-focused ones. Julia from Platzl Hotel criticizes GDS's outdated nature since the '80s, with limited descriptions and dependency on third parties for rates. Despite high costs of transaction fees, commissions, and marketing on GDS, its higher ADR offsets the expenses, with OTA commissions potentially reaching 28%. Julia advises hoteliers to assess GDS's fit based on their business mix and local market presence.
Share
