As pipelines swell, Nikki Beach Hospitality tightens brand control
📈 Julie Desvaux became the global marketing head for Nikki Beach in early 2026, as the brand expands in Antigua, Muscat, Ras Al Khaimah, and Baku. Her role focuses on brand coherence, digital capability, and cross-market distribution alignment. With over 20 years of experience, Desvaux has held senior roles at Les Airelles, Groupe Barrière, and Compagnie Lebon. Her strategic vision is crucial as Nikki Beach launches new lifestyle hotels and reinforces its brand governance across international markets.
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