Hotel Tech & Innovation News: AI, PMS & More | 10min - Page 157

65% of B2B Travel Distributors Use AI, Yet Struggle with Scaling and Integration Challenges, HBX Group Reports

💻 65% of HBX Group's global B2B travel clients are using AI, but scaling is challenging. While 55% see AI as critical to future success, integration hurdles exist. 26% cite lack of training as a major barrier, followed by low trust (20%) and integration issues (14%). The need is to adopt AI at scale to automate processes, reduce errors, and enhance personalization. HBX Group operates globally with over 3,500 employees across 170 countries.

Mindtrip, Sabre, and PayPal Collaborate to Launch First Conversational Booking Interface by Q2 2025

💻 Mindtrip, founded in 2023 in Silicon Valley, is launching the first phase of its end-to-end conversational experience in Q2 2025 with partners Sabre and PayPal. Users can search and book flights through a single interface, utilizing Sabre's distribution for over 420 airlines and 2 million lodging options, with payments processed via PayPal. This innovation addresses fragmentation in travel purchases, aiming for a seamless user experience. Hotels will be added later, but no specific timeline is given.

Booking Holdings Launches Conversational AI Travel Startup Lola, Marking Shift Away from Metasearch Category

💻 May 7, 2026, Booking Holdings revealed 'Lola,' a conversational AI travel startup, after a $457 million writedown on Kayak. Lola, initially launched in 2015 and sold to Capital One in 2021, aims to replace metasearch, eroded by Google’s AI. The new venture, driven by Steve Hafner, signifies Booking’s strategic shift. Successful hotels will adapt to AI-driven inquiries rather than traditional rankings. Booking Holdings competes internally to embrace AI as the future interface.

3 min

AI and Google Absorb Traditional Metasearch Functions, Squeezing Out Platforms Like Kayak, Trivago, and Tripadvisor

🏨 May 7, 2026, Google dominates hotel searches with AI Overviews, leaving Kayak, Trivago, and Tripadvisor out. Metasearch, a concept created 20 years ago, fades as Google absorbs its function. In a hotelrank.ai study, 79% of clicks remain in Google's ecosystem; OTAs get 3.6%. A $457 million writedown on Kayak in 2025 reflects financial strain. Metasearch's autonomy and economics shrink, with Google reshaping the discovery layer.

6 min

Travel Industry Focuses on Five Specialist AI Types to Compete with Gemini and ChatGPT

🗺 May 7, 2026, travel industry experts foresee five specialist AI types. Supply-owning specialists like Airbnb and Marriott offer execution, inventory, and relationship advantages. Corporate travel AI focuses on policy compliance and expense integration. Curation specialists like Virtuoso ensure curated access and network leverage. Destination specialists, such as Switzerland Tourism, provide verified local information. Criteria specialists focus on sustainability and standards. The industry's strategy involves horizontal layers with vertical integrations, creating diverse defenses against Gemini and ChatGPT.

4 min

Cloudbeds Declares Traditional PMS Obsolete, Advocates Unified Platform for 20,000 Properties in 157 Countries

6 May 2026

📅 At ILC in Boston 2021, the hospitality industry faced a turning point. Cloudbeds declared the PMS outdated and envisioned a future where AI enhances guest experiences. The $47 billion in OTA commissions in 2023 and a 41% staff churn highlight industry challenges. Hospitality's shift focuses on personalized guest data and technology, moving from fragmented systems towards a unified, AI-driven model. Cloudbeds’ global platform supports 20,000 properties in 157 countries, facilitating 10 billion transactions annually.

AI Advisor Developed to Enhance Hotel Pricing and Staffing Decisions Using 3 Years of Data from 47 Properties

6 May 2026

🏨 In a bid to optimize hotel management, an AI advisor was developed for hoteliers. With data from 47 properties and 3 years of hospitality insights, it models pricing strategies, assesses occupancy trends, and constructs testing plans. The AI integrates with Property Management Systems (PMS) to utilize real-world data, comparing rate strategies and identifying patterns. It was released to a select group for testing, promising structured decision-making over intuition-driven choices.

6 min

Webinar Highlights Shift from RevPAR to Total Profit Metrics for Improved Hotel Revenue Strategies

📈 Alise Deeb, Marlene Cazares, and Mylene Young discussed revenue management challenges, emphasizing that RevPAR isn't enough. Total revenue per guest and GOPAR are crucial. Personalization at scale remains a goal, with casinos leading in CRM capabilities. Strategies should integrate ancillary revenues like F&B. Dynamic segmentation and strategic OTA use are advised. Effective channel strategy and AI-driven search visibility are vital. Cross-functional collaboration and adaptive mindset are key to future-proofing.

Marriott Reports Q1 Global RevPAR Increase of 4.2% and Expands Development Pipeline to Over 4,100 Properties

📈 Marriott International reported a 4.2% global RevPAR increase in Q1, with 4% growth in the U.S. & Canada and 4.6% internationally. Luxury RevPAR rose 7%, while select-service increased by 3.5%. Marriott's development pipeline reached over 4,100 properties, with over 618,000 rooms, and conversions accounted for over 35% of signings. A 30% RevPAR decline in the Middle East was noted. Net rooms grew by 5%, and Marriott Bonvoy has 283 million members. AI technology advancements are ongoing.

4 min

Choice Hotels International Highlights AI Technology and Growth Strategies at 70th Annual Convention in Las Vegas

🏨 On May 5, 2026, Choice Hotels International began its 70th Annual Convention at Mandalay Bay, Las Vegas. Focused on innovation, CEO Patrick Pacious discussed new initiatives like EasyBid, an AI-powered platform, and the updated Choice Privileges Program. In 2025, the company awarded 247 U.S. franchise agreements, the highest in a decade, with growth expected to continue amid events like the 2026 FIFA World Cup. Choice emphasizes AI use to enhance revenue and guest experiences.

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