Innovation

📌 RMS appoints Adam Seskis as CEO, leveraging his 25+ years of experience in SaaS and technology. With a background including Epiq and Wolters Kluwer, Seskis aims to accelerate global expansion and drive innovation focusing on customer experience and product offerings. RMS, with 40 years of guest data, operates in 70 countries across 7,000 properties, ready to enhance its hospitality technology under Seskis' leadership, who holds a law degree from the University of New England.

Helsinki, 6th February 2025 – Bob W, the tech-powered hospitality provider, has exchanged contracts with Aroundtown, one of Europe’s leading listed real estate groups, to launch a 52-unit serviced apartment offer in…

👟👟 Nike experienced a significant stock price drop of $25 billion, or 32%, on June 28, 2024. The slump was due to an over-focus on Return on Ad Spend (ROAS) and performance marketing, neglecting the brand's emotional connection with consumers. Brand marketing is suggested to complement performance marketing to achieve long-term success. Amazon allows hotels to advertise on platforms like Prime Video and Twitch, highlighting the importance of brand-building in the hotel industry. Hotelbeds' parent company launches The Luxurist, featuring over 3,300 properties across 141 countries, to enhance the B2B premium travel sector.

💸 The Franco Grasso Revenue Team (FGRT) has collaborated with over 2500 properties in 30+ countries and advocates that revenue management increases hotel profits and revenue. Common mistakes include ignoring the sales-service link, underestimating hotel business complexity, resistance to change, focusing on discounts, equating price with quality, believing fixed costs dictate sales price, and overvaluing property uniqueness. Effective revenue management involves dynamic pricing, data-driven strategies, and adapting to market demands to maximize profitability and competitiveness.

🚫 Amid increasing robocall scams, 68% of consumers ignore calls from unknown numbers and 87% want businesses to protect them more. Spoofing scams cost MGM Resorts over $30 million last year. A survey showed 94% of contact centers worry about the impact of fraud on outbound calls. To combat fraud, the hospitality industry is focusing on Branded Calling and Call Authentication, with 92% of executives acknowledging their role in customer protection. Additionally, 63% of consumers would respond to branded calls from hospitality brands.

🏨 Claudia Infante, Chief Data Officer at Margaritaville Enterprises, with 27 years in hospitality technology, has significantly contributed to the brand's data management, customer engagement, and operational efficiency. Key initiatives include the adoption of Salesforce Marketing Cloud, Hapi ETL, and SynXis CRS, and the development of the Master Data Management Program. Infante launched the Margaritaville Perks loyalty program, which gained over 350,000 members and generated more than $150 million in revenue in two years. At Hard Rock International, she assisted in opening 26 hotels and implementing revenue strategies. Infante's legacy in hospitality technology leadership is recognized by her Lifetime Achievement Award, reflecting her influence on industry standards and mentoring efforts.

🏡 Mademoiselle Conciergerie, a luxury villa rental brand, doubled its portfolio value by leveraging eviivo's property management system, increasing annual revenues from €470,000 in 2023 to over €1.2 million in 2024 with nearly 2,000 annual reservations. Achieving 40% direct bookings, the brand manages 25 luxury villas across a 250 km region in Languedoc-Roussillon, France. Co-founders Laetitia Denux and Erwann Deverdun started the company in 2022, offering bespoke services and unique experiences at properties like Mas El Chaparo, Villa Halo, and Mas Sureda.

🏡 Mademoiselle Conciergerie, a luxury villa rental brand, doubled its portfolio value using eviivo's property management system. In 2024, revenues soared from €470,000 to over €1.2 million with nearly 2,000 reservations. Direct bookings rose to 40%, leveraging financial insights from eviivo's reports. The brand offers 25 luxury properties across Languedoc-Roussillon, France, and was founded in 2022 by Laetitia Denux and Erwann Deverdun. The company emphasizes bespoke experiences and high standards of service.