Why starting as a ghost kitchen made Pita Greek more successful
🍕 Pita Greek in Nanuet, N.Y., initially a ghost kitchen during the COVID-19 pandemic to support AquaTerra Grille in Pearl River, N.Y., opened as a standalone fast-casual Greek restaurant in January. The concept, focusing on pita sandwiches, bowls, and salads, was able to reduce waste and costs due to ingredient overlap with AquaTerra. Nicholas Lambos, co-owner and manager, credited the ghost kitchen experience for perfecting the business model, leading to the brand's growth and physical location launch.
Share
