Innovation - 10 Minutes News for Hoteliers - Page 406

Demystifying PMax for hotels: A balanced perspective on transparency and control | By Carly Ferranolo

📈 Cendyn, a global hospitality technology company, emphasizes PMax's role in reaching potential guests by leveraging Google’s vast user data to target based on interests and behaviors, complementing traditional advertising. PMax utilizes machine learning and responsive design for ad placements and requires strategic campaign setup with clearly defined goals and audience signals. Cendyn uses additional Floodlight parameters such as ADR, Booking Windows, and ABV for precise optimization. The integration of CRM data with PMax further enhances targeted advertising. Post PMax launch, an 11% increase in bookings and 24% increase in revenue were observed in traditional search campaigns. Cendyn has been serving hoteliers for nearly 30 years, promoting its Find, Book, Grow strategy for revenue and profitability.

3 min

Ugandan hotel, Dolphin Suites saves hours of work every day with STAAH

🏠 Dolphin Suites in Kampala, Uganda, enhanced its online channel management and direct booking capability with STAAH, solving overbooking and pricing issues. Streamlined distribution via STAAH's dashboard and channel-specific pricing improved revenue performance. STAAH's booking engine supports commission-free, direct bookings, featuring a mobile-first, secure, 3-step booking process, dynamic pricing, and promotional packages. STAAH's customer service is highlighted as a key asset for ongoing optimization and support.

1 min

Influencer Marketing: Measuring True Value for Hotels – Casey Barks, Staypineapple Hotels

📱 Casey Barks, Vice President of Marketing at Staypineapple Hotels, discusses influencer marketing on the Hospitality Daily Podcast episode dated August 31, 2024. The episode covers Staypineapple's digital influencer management, tools and metrics for evaluating an influencer's monetary value (03:52), innovative influencer contracts with accountability measures (06:50), and the importance and correct execution of influencer marketing in hospitality (10:29). Further insights and episode summaries are offered through free subscriptions.

1 min

Hotel Owners Need A Better Solution: How We’re Innovating and Driving Results – Dina Belon, Mike Hirschler & Casey Barks, Staypineapple Hotels

🏨 Dina Belon, President of Staypineapple Hotels, along with Mike Hirschler, Chief Growth Officer, and Casey Barks, VP of Marketing, discuss the company's innovative hotel management approach on August 30, 2024. They cover the challenges of traditional models, the efficiency of Staypineapple's centralized system, and leveraging technology and branding to drive growth. Key points include the industry's structural barriers to innovation, the role of strong brand identity in generating demand, and the significance of building long-term relationships. The discussion emphasizes the importance of innovation at 08:21, benefits of long-term strategy at 30:59, and technology's competitive edge at 39:40.

4 min

Tell Newsletter #72

📅 Martin Soler, a fractional CMO and co-founder of 10minutes.news, Europe's most read hotel newsletter, discusses the hospitality industry's challenges and advancements. Topics include the airline industry's customer satisfaction issues, the hotel industry's struggle with cyber-security education, the potential of algorithmic advertising, and the efficacy of AI travel agents. He highlights the inconvenience of hotels requiring triple payment and suggests a trust-based system utilizing integrated payments. Soler also notes the integration of booking systems on social platforms like TikTok. 🏨

3 min

Social darts concept, Flight Club, is expanding to multiple U.S. markets

🎯 Flight Club, founded in London 2015, launched in Chicago 2018 and is now in several U.S. cities including Boston, Houston, Atlanta, Las Vegas, and Denver. The New York flagship is set to open late 2025 in a 10,700 sq ft space at the city landmark 31 Union Square. Prior to New York, Philadelphia and Washington D.C. venues will open late 2024, occupying 7,000 sq ft and 8,546 sq ft respectively. Flight Club will announce its 10th U.S. location soon, aiming for sustained growth, with Chicago venue experiencing record sales over six years post-opening.

1 min

The Inside Man | Security Awareness Training Series

💻 "The Inside Man" series showcases real-world security threats through drama, covering social engineering, phishing, and more in Season 1, virtual assistants and password issues in Season 2, international deepfakes in Season 3, ransomware attacks in Season 4, and exploring social media threats and password theft in Season 5.

3 min

Nobu Hotels Delivers Iconic Experiences by Adding Zero Trust Connectivity from HPE Aruba Networking

🏠 Nobu Hotels upgrades its network infrastructure with HPE Aruba Networking solution based on Zero Trust principles, enhancing guest connectivity and security. The AI-powered network supports luxury services like an AI Concierge accessed through digital assistants or the Nobu app, improving operational efficiency and data security. IoT technologies used include door automation, security cameras, and HVAC sensors, while operational tools cover POS devices and housekeeping automation systems like HotSOS. HPE Aruba's ClearPass and UXI aid in network management and troubleshooting across Nobu's global properties.

2 min

Manhattan’s occupancy, room rates strong but growth rate slows down

🏡 In Manhattan, Q1 RevPAR grew by 9.4%, slowing to a 6.8% increase in Q2 2024 compared to the previous year. Luxury hotels saw an 8.35% YOY RevPAR lift, with occupancy rising from 76.2% to 81% and ADR increasing from $535.97 to $545.79. Upscale, upper upscale, and upper midscale properties also experienced RevPAR increases of at least 5%. Lower Manhattan led neighborhood growth with a RevPAR jump of 9.6%, while Midtown South's RevPAR rose by 9.3% to $287.32. Chain-affiliated properties had a 6.9% RevPAR boost, with independent hotels surging 8.2%. Full-service hotel occupancy outperformed limited-service with 4% YOY gains.

2 min

RateGain Recognized as a Strategic Partner by Agoda

💸 RateGain, an AI-powered SaaS provider for travel and hospitality, was recognized as a Strategic Partner by Agoda's Connectivity Partner Program on August 28, 2024, in Noida. The partnership, initiated in 2009, focuses on advanced technology for partner properties to streamline decision-making and rate plan updates. Agoda, part of Booking Holdings, operates in 39 languages with 4.5M properties and 6,900 staff in 25 markets. RateGain, founded in 2004, serves 3,200+ customers in over 100 countries and collaborates with 26 of the Top 30 Hotel Chains.

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