Market Trends

📈 In September 2025, UK hotel occupancy rose by 2.6 points, increasing average prices by 4.2%, with RevPAR up 7.5% from 2024. Spain saw a RevPAR growth of 4.4%, with OT up 1.2 points and ADR up 3.2%. France recorded a 1.7% RevPAR increase, with Fashion Week boosting TO by 5 points. Germany's RevPAR fell by 4.4%, with ADR down 4.6%. Central Europe was active with trade shows and conferences.

📅 Adventure travel specialist Explore Worldwide predicts 2026 travel trends based on data from tens of thousands of bookings. A key finding is a 25% surge in rail travel, 19% increase in trips over eight days, and a spike in demand for less-travelled destinations like Laos (up 33%), Mongolia (118%), and Nicaragua (32%). In September 2025, 48% of UK workers expressed interest in travel sabbaticals. Astrotourism gains traction with eclipse events sold out rapidly, and family travel experiences are expanding.

💼 Louis Vuitton, October 2025, Paris: Investing $1 billion, Louis Vuitton transforms the former HSBC HQ at 103 Champs-Élysées (€500-700M investment) into a luxury hotel with €10K+/night ADRs and retail uplift of 15-20%. The Hôtel de Vogüé in the 7th arrondissement is an exclusive club, tapping into the $300B private club sector. The global luxury hospitality market is projected to reach $115B by 2030, growing at a 7% CAGR.

🏠 Europe, September 2025: Europe's hotel construction pipeline grew, with 171,589 rooms in construction (up 5.2%) and a total of 428,345 rooms under contract (up 3.7%). The UK leads with 24,540 rooms in construction. Asia Pacific saw 492,663 rooms in construction (down 3.2%), with China leading at 280,577 rooms. In the Middle East and Africa, construction dropped by 9.4% to 99,895 rooms, with Saudi Arabia and UAE at the forefront. The Americas reported 190,842 rooms in construction (down 8.8%), led by the US at 138,922 rooms.

🍽 A fine-dining restaurant faced stagnation despite high guest satisfaction. A study revealed that the issue was relevance rather than quality. Competitors offered evolving experiences like chef specials and seasonal menus. The restaurant revamped its strategy to highlight menu diversification and personalized experiences, resulting in increased guest engagement, stronger customer loyalty, and a boost in RevPAR and ancillary revenue. This transformation emphasized the importance of innovation and personalization in driving hospitality growth.

🍴 A renowned fine-dining restaurant faced stagnation, with flat occupancy-linked covers, underperforming ancillary revenue, and declining repeat bookings. Despite strong guest satisfaction scores, the profitability issue stemmed from needing more relevance. A comprehensive study revealed competitors offered evolving experiences. The restaurant adopted menu diversification, chef-driven creations, and revamped its revenue model, resulting in increased guest engagement, customer loyalty, RevPAR, and ancillary revenue. Personalization and innovation proved vital for growth.

🗺 Travel gross bookings hit $1.6 trillion in 2024, projected to reach $1.8 trillion by 2027. North America leads with $539 billion. Online bookings grew 9% in 2024, with two-thirds expected online by 2027. Air and hotel sectors dominate at nearly 75% of bookings. Emerging markets like Mexico, Brazil, and India will see strong growth. Global travel is set to expand by an average of 5.2% annually through 2027.

💻 Leading vacation rental software Hostaway became the first short-term rental PMS unicorn post its $365 million funding in 2024, growing 50%. Founded in 2015 by Marcus Rader, Saber Kordestanchi, and Mikko Nurminen, it has users in 90+ countries and operates with a remote team across 44 nations. Recognized in G2’s top 100 fastest-growing software companies in 2025, Hostaway leverages AI for scalable solutions, addressing a STR market set to grow from $124.5 billion in 2024 to $344 billion by 2034.