Market Trends

🏨 Arlington, Virginia—In 2025, U.S. hotel occupancy dropped to 62.3% (down 1.2% from 2024) with RevPAR at $100.02 (down 0.3%), while ADR increased to $160.54 (up 0.9%). New York City led the top 25 markets in occupancy (84.1%), ADR ($333.71), and RevPAR ($280.71). San Francisco saw significant ADR (up 6% to $225.82) and RevPAR gains, while St. Louis had a 6.5% occupancy increase. Las Vegas experienced a 10.9% RevPAR drop.

📖 January 2026, Hospitality Daily podcast: Josiah Mackenzie and I discussed how hybrid models are an interim phase needing transformation, similar to the Toyota Prius's role as a catalyst rather than a permanent solution. We emphasized a shift to metrics of engagement and duration over footprint and frequency. Legendary hotels like the Paris Ritz and Chateau Marmont thrived by fulfilling essential human needs, fostering connection and community, highlighting the importance of presence in hospitality over standardization.

🏨 Since 2011, GCSTIMES has evolved into a global platform for sustainable solutions, with operational centers in China, the US, UAE, France, and Australia, plus 14 subsidiaries worldwide. By 2026, "quiet luxury" in hospitality emphasizes sustainability, authenticity, and experiential value, favoring craftsmanship over flashy branding. This trend reflects a broader shift since the early 2020s, incorporating sustainable practices like durable materials, low-impact experiences, and robust operational sustainability across over 140 countries.

📊 Jan 20, 2026, travel industry shifts. Secondary and emerging destinations outperform traditional cities. RevPAR rises in secondary markets while saturations affect gateways. Remote work erodes traditional seasonality, boosting mid-week travel. Technology drives revenue, with high-speed internet crucial for long-stay guests. Sustainability becomes key in booking, lowering costs and aligning with traveler values. Real-time market data offers competitive advantages, aiding pricing and staffing decisions. Explore more insights at Key Data Dashboard and Hospitality.today.

🌍 Jan 20, 2026, HVS reports global hotel RevPAR growth moderating after 2025, with strategic shifts toward repositioning and leadership. U.S. transactions focus on value-add assets, with 2026 deal flow set to rise. Canada maintains nearly 5% RevPAR growth via domestic travel and events, while Latin America's opportunities vary by market. Europe's investment activity persists, despite slower growth. Alternative revenue streams, such as EV charging and commercial uses, gain traction as leadership and talent strategies drive long-term value.

📅 In 2023, Accor expects the premium hotel segment to grow by 40% by 2033. The company plans to add 57,000 rooms next year, enhancing its presence in over 90 countries. Accor's premium brand signings have surged by 150% since 2019. Key markets include Asia Pacific and the Middle East, with 60% of growth, driven by a growing middle class. Movenpick's sustainability commitment is evident, with over 80% of its portfolio certified, contributing over 100,000 kilos in donations across 30 countries.

💸 At the start of 2026, UK and European hotel debt markets are stable with refinancing dominating. UK GDP growth is 0.1% quarterly, and inflation drops to 3.2% as of November 2025. Bank of England's base rate is 3.75%, while Eurozone inflation is 2%. European RevPAR growth averages 3%. UK banks offer loans with 55-65% LTV; private credit is key for complex refinancings. Notable deals include a £290M loan for London's Sea Containers and a large financing near Lisbon.

🗺️ Fauchon L’Hôtel Paris conducted a survey during the summer 2025 peak season involving U.S.-based luxury travel advisors. Results showed 100% favored hotels offering an "authentic sense of place." Location (97.5%) and service (82.5%) were key booking factors. Spa services and fitness centers topped "must-have" lists. While 7 in 10 clients valued a "complimentary night," just 30% requested hotels seen on social media. Despite economic uncertainty, 90% of clients continue frequent travel since the pandemic.

🏨 HOTELS Magazine's January/February 2026 issue is now available digitally. The 2025 hotel industry faced challenges akin to a Mike Tyson uppercut. In 2026, the focus is on understanding past hurdles and future prospects. Key topics include the rise of soft brands, Japan's diverse hospitality scene, Omni Hotels' comprehensive strategy in branding, managing, and owning, and the revival of Frank Sinatra's former Cal Neva Hotel, now under Proper Hospitality. Explore the full content online.