Marketing

🏥 Hotel podcasts in 2025 are essential for staying informed and inspired on the go. Hotel professionals can learn from industry experts to remain ahead in their field. Content was published on April 4, 2025, by Vanshikha Dhar and shared via Hotelogix Blog. The article emphasizes podcasts as a learning tool for hotel pros.

⚽ BWH Hotels (BWH) partnered with the United Soccer League (USL), debuting on April 6th, 2025, as a presenting partner for 100 USL Championship and League One matches on CBS. BWH will also enhance the viewing experience with the Best Western Travel Map and introduce the Hometown Hero Award at the USL Championship Final in November 2025. The partnership extends to ESPN, ESPN+, TUDN broadcasts, and digital integrations, positioning BWH as the Official Hotel Partner and Preferred Hotel Supplier for the USL.

🐇 MJ Holidays boosted their Easter campaign using THN's Personalization platform, leading to increased engagement and direct bookings. The campaign, from March 29 to April 1, featured a high-visibility Layer on the homepage, a hidden Easter egg challenge, and a game resulting in over 600 emails collected for future marketing. Users could win a promo code and a two-night stay, driving both immediate conversions and long-term loyalty. The gamified experience enhanced brand awareness and website performance.

🍽️ Renowned chef celebrates with a 25-course retrospective tasting menu from May 2-6, highlighting culinary milestones and innovations.

🏠 Aldar unveils 113 homes at Mandarin Oriental Residences, Saadiyat Cultural District, Abu Dhabi. This includes 1-to 4-bedroom homes and 5-bedroom penthouses with prices starting at USD 1.8 million. Designed by BIG—Bjarke Ingels Group with interiors by Lillian Wu Studio, the residences offer amenities and services from Mandarin Oriental. The location provides views of Zayed National Museum and access to Mamsha Beach, emphasizing luxury, innovation, and cultural fusion.

🏨 Travel and tourism firms aim to maximize PAX numbers, focusing on paid media to boost bookings. SEO provides ROI-focused firms with 'free' traffic, despite the challenges posed by Google updates and AI. In March 2024, Google announced improvements to quality ranking and updated spam policies for better search results in 2025. Independent brands compete with aggregators by targeting specific languages/regions and creating helpful, multilingual content to rank higher and earn local backlinks.

🌿 Loews Hotels introduced Freshly Rooted, a sustainable culinary program serving salads with locally sourced ingredients. Mark Weiss, SVP of food, beverage, and design, emphasized support for local farms and natural, healthy ingredients. The program, featuring regional harvests and artisanal ingredients, includes dishes like Beet & Citrus Salad (Loews Arlington Hotel), Local Burrata Salad (Loews Miami Beach Hotel), and others, aiming to expand into banquets and meetings.