Marketing

408 posts

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  • 3 min

From Gamification to Growth: How MJ Holidays’ Easter Egg Hunt Led To 600+ Emails Collected

🐇 MJ Holidays boosted their Easter campaign using THN's Personalization platform, leading to increased engagement and direct bookings. The campaign, from March 29 to April 1, featured a high-visibility Layer on the homepage, a hidden Easter egg challenge, and a game resulting in over 600 emails collected for future marketing. Users could win a promo code and a two-night stay, driving both immediate conversions and long-term loyalty. The gamified experience enhanced brand awareness and website performance.
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Aldar unveils Lillian Wu interiors and BIG architecture at Mandarin Oriental Residences Saadiyat Cultural District, Abu Dhabi

🏠 Aldar unveils 113 homes at Mandarin Oriental Residences, Saadiyat Cultural District, Abu Dhabi. This includes 1-to 4-bedroom homes and 5-bedroom penthouses with prices starting at USD 1.8 million. Designed by BIG—Bjarke Ingels Group with interiors by Lillian Wu Studio, the residences offer amenities and services from Mandarin Oriental. The location provides views of Zayed National Museum and access to Mamsha Beach, emphasizing luxury, innovation, and cultural fusion.
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Aligned Hospitality Management Grows Tucson Footprint With Spark by Hilton Tucson Airport

🏨 USA, Phoenix, Arizona - March 31, 2025: Aligned Hospitality Management expands its Tucson portfolio by adding Spark by Hilton Tucson Airport, previously a Comfort Suites at 6935 S Tucson Blvd, Tucson, AZ. The 87-key property, purchased in Q4 of 2024, underwent renovation by Aligned and offers amenities including free breakfast, WiFi, airport shuttle, and is pet-friendly. Aligned, with a corporate team's 100+ years of experience with Hilton, leverages its expertise for successful property conversions.
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HotelTonight offers Airbnb credit reward for travellers

📱 HotelTonight, a hotel booking app, now offers Airbnb credit worth 10% of the booking value (excluding taxes and fees) as a benefit to UK and US users, under its HT Perks loyalty programme. Credits, valid for one year from the stay date, can be used for future Airbnb bookings. The programme aims to serve hybrid travellers and enhance value by allowing credit accumulation over time. HotelTonight, acquired by Airbnb in 2019, provides up to 30% discounts on last-minute hotel deals.
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Rotana and GHA team up to expand global loyalty program

📍 Rotana joins Global Hotel Alliance (GHA), integrating 80 properties into GHA DISCOVERY program, available to 30 million members. GHA DISCOVERY generated $2.7 billion and 11 million room nights last year. Rotana, based in Abu Dhabi, will add five brands to GHA by early 2026, including Rotana Hotels & Resorts and four others. Rotana Rewards transitions to Rotana DISCOVERY, offering DISCOVERY Dollars and benefits like room upgrades. GHA, with this addition, nears 950 hotels and aims for 1,000. Rotana gains larger exposure, while members enjoy more flexibility and rewards.
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  • 3 min

Emerald Hospitality Group Announces Landmark Partnership Expansion with Regis Group to Launch Three Iconic Restaurants in London

🏠 Emerald Hospitality Group and Regis Group partner to open three dining concepts in London's Daily Telegraph building by late 2025. Casa Como, an Italian-themed ground floor space, includes a salumeria, restaurant, bar, and 60-seat terrace. The seventh floor will feature "Everything On Fire," offering a selection of premium meats prepared on an open-flame grill. An Asian fusion concept with Japanese, Thai, and Chinese influences, set across the eighth and ninth floors, will include a sushi counter, robata grill, and rooftop bar with panoramic views. Interiors designed by Lazaro Rosa Violan Studio.
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Are OTA Commissions Worth It? That Depends Entirely on Context. A recent… | Tata Graham Crocombe

💰 A Cornell study indicates that each dollar spent on OTA commissions generates $20.20 in revenue, $7.08 in profit, and a 1.12% occupancy increase. However, the value of OTA commissions varies; for Hotel A at 40% occupancy and below breakeven, the commission is largely incremental and beneficial. Conversely, Hotel B at 80% occupancy above breakeven might lose potential direct bookings, making the commission a margin leak. Hotels annually pay over $50 billion to OTAs, which could otherwise be invested in enhancing direct bookings and guest experiences. Strategic OTA use by hoteliers can fill need periods, access new markets, and attract first-time guests, aiming to increase direct bookings and reduce OTA dependency.
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  • 4 min

💳 Payments: The Untapped Opportunity to Boost Conversion and Guest Satisfaction in Hospitality

💳 Payments in hospitality are transformative, impacting conversions, loyalty, and revenue. They've evolved beyond transactional to strategic, influencing guest experiences and impacting the industry's future. Mobile wallets, local payment options, and digital wallets are becoming mainstream. Buy Now, Pay Later (BNPL) options, currency localization, and frictionless check-ins are reshaping guest expectations. Payment strategies should align with market segmentation and leverage data to enhance pricing and upselling tactics. Embracing new payment trends can lead to higher conversion rates, increased revenue, and guest loyalty. Fernando Vives, an industry expert, underscores the significance of payments in hospitality's evolving landscape.
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