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Marketing

434 posts

[[ 13 ]]

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  • 1 min

What to Look for in Hotel Management Software – A Complete Guide for Hoteliers

  • Manveen Kaur
  • 19 January 2025
PRABHASH BHATNAGAR Aug 8, 2022 In a cut-throat industry, what does a hotel chain require to remain viable? A strong SOP that assures exceptional customer service on-site, and at the…
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  • 1 min

Hotel Marketing: Tips to Improve Online Presence Quickly

  • Debiprasad Sarangi
  • 19 January 2025
Hotel Marketing: Tips to Improve Online Presence Quickly Table of Contents
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  • 1 min

Get Found First: 7 Simple Ways to Attract Guests with SEO

  • Vanshikha Dhar
  • 19 January 2025
Get Found First: 7 Simple Ways to Attract Guests with SEO Table of Contents
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  • 3 min

The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

  • 10minhotel
  • 17 January 2025
Houston TX, January 15, 2025 —Hotels that allow Online Travel Agents (OTAs) to undercut their rates paynearly 50% more for PPC leads, new research has revealed.  Analysis of 27million Cost per Click (CPC)…
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Start driving more direct bookings through Google

  • Automatic
  • 17 January 2025
Google allows hotels to add free booking links that display direct rates alongside OTA rates with a link to your booking page Jan 17, 2025 Relying too much on OTAs…
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The hidden battle over hotel pricing with OTAs

  • Automatic
  • 17 January 2025
Hotels allowing OTAs to undercut their direct rates experience significantly higher pay-per-click (PPC) advertising costs, new research reveals Jan 17, 2025 Hotels often rely on online travel agencies (OTAs) to…
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  • 3 min

7 Tactics to Boost Direct Sales and Reduce OTA Dependency

  • Mia Belle Frothingham
  • 16 January 2025
For hoteliers, relying too heavily on online travel agencies (OTAs) can cut into profits and limit control over the guest experience. While OTAs are valuable for reaching a wider audience,…
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  • 2 min

Choice Hotels Shares New Global Marketing Campaign

  • LODGING Staff
  • 15 January 2025
This article was written by Lodging Magazine. Click here to read the original article NORTH BETHESDA, Maryland—Choice Hotels International, Inc. released its new global marketing campaign, inviting travelers to “Check…
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  • 3 min

Why Your Hotel Needs “Get Google” in 2025

  • Nashi Dasgupta
  • 15 January 2025
The hospitality landscape continues to evolve rapidly, and staying ahead of the curve is no longer an option – it’s a necessity. As traveler behaviors continue to shift and technology…
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Chinese travel agents see full outbound recovery by 2025

  • Automatic
  • 15 January 2025
The optimism comes as agents explore new sales channels, adapt to changing demographics and respond to the evolving expectations of Chinese travelers Jan 15, 2025 Travel agents are optimistic about…
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