TOP NEWS

🏨 Choice Hotels International, Inc. began its 10th annual MasteryX tech summit in Scottsdale, Arizona, on April 9, with over 650 associates participating in workshops and sessions on AI, quantum computing, and other technologies, aiming to boost revenue and efficiency for hotel owners. Last year’s MasteryX innovation automated special rates and promotions, leading to nearly 450,000 room nights and $31 million in sales. The company has introduced several industry-first technologies, like the first hotel website with real-time info in 1995, the first cloud-based PMS in 2003, and fully migrated to AWS Cloud in 2024.

🏨 Hotel brands focus on selling loyalty cards like Bonvoy and All, rather than the company names like Marriott or Accor. They have two offerings: loyalty programs for guests that create recognition and rewards, and hotel brands for investors that define positioning and operation playbooks. These strategies allow guests access to a global network, owners to benefit from brand equity, and hotel groups to grow through partnerships and franchises, while individual properties manage guest experiences. Hospitality still thrives in smaller or independent properties, especially luxury ones, while big brands ensure consistency for frequent travelers.

🏠 Lush, the ethical cosmetics retailer, is set to enter the UK hospitality sector by opening a hotel, leveraging its success in retail and spa operations in the UK, Canada, the US, and the Middle East. The company, which operates nearly 900 stores globally, plans to integrate its retail and spa experiences into this new hospitality venture, targeting wellness-oriented travelers. Despite previous financial challenges, Lush aims to diversify and grow, aligning with trends in experiential travel and integrated customer experiences.

🛏 The article discusses the importance of an integrated digital ecosystem for hotels to enhance growth, profitability, and guest satisfaction. It emphasizes that relying solely on Property Management Systems (PMS) and accounting software is insufficient. The blog post outlines five core technology system categories in the hotel industry: Operational Systems, Sales & Revenue Systems, Planning & Administrative Systems, Guest-Centric Systems, and Business Intelligence Systems. Operational Systems include PMS, Point-of-Sale (POS) systems, and Meetings & Events software, crucial for day-to-day hotel functions. Sales & Revenue Systems like Revenue Management Systems (RMS), Customer Relationship Management (CRM) systems, and booking engines drive business by attracting guests and optimizing pricing strategies. Planning & Administrative Systems focus on back-office tasks, financial management, and labor scheduling for efficiency and profitability. Guest-Centric Systems, including mobile apps and guest messaging platforms, aim to improve the guest experience through personalization and convenience. Lastly, Business Intelligence (BI) Systems provide strategic oversight by analyzing data from all other systems to drive informed decision-making. The article underscores the interconnectedness of these technologies and the risks of not leveraging the full technological toolkit available, resulting in lost revenue, efficiency, and guest loyalty opportunities.

🛩 The UK's Sustainable Aviation Fuel (SAF) mandate, effective as of January, requires SAF to constitute a minimum of 2% of fuel for UK flights in 2025, with targets increasing to 10% in 2030 and 22% by 2040. SAF can slash carbon emissions by up to ~80% compared to traditional jet fuel. Despite the mandate, the UK Climate Change committee predicts SAF will only represent 6% of total fuel demand by 2030, missing the 10% goal. To bolster SAF scaling, the International Air Transport Association (IATA) suggests a comprehensive strategy focusing on enhancing SAF production, infrastructure, R&D, and technology adoption for net-zero aviation by 2050. Business travel, with significant purchasing influence, plays a critical role in promoting SAF, especially through the book-and-claim model, enabling the purchase of SAF without it being physically present at airports. The World Economic Forum highlights the importance of formal government acceptance of this model and transparent accounting to drive corporate investment in SAF.

🏨 Since December 2024, HT editors have tracked the upcoming Otonomus Hotel in Las Vegas, beginning operations in July 2025, set to be the first AI-powered hotel in the U.S. CEO Philippe Ziade, transitioning from real estate to hotelier post-2008, has developed an AI booking engine for customizing stays with attribute-based options and pre-ordered amenities. The AI scrapes social media data and employs gamified interaction for personalized experiences. Otonomus employs 50 engineers crafting in-house tech, ensuring data control and guest privacy. The AI aims to blend personalization with human hospitality, accessible to all guests.

💾 IHG Hotels & Resorts selected Anacove as a Preferred Vendor for connected thermostats based on IHG's independent testing, which showed Anacove's solutions outperform competitors in energy savings and efficiency. Anacove's CEO Ian Lerner highlighted the benefit of reduced energy consumption for over 6,600 IHG hotels globally. The Allumia-conducted study in Atlanta, Georgia; Orange Beach, Alabama; and Fort Walton, Florida, confirmed Anacove's thermostats work effectively both when rooms are occupied and unoccupied, offering a payback period of under 12 months. Anacove integrates directly with IHG systems, requiring no additional hardware.

📲 Shiji Insights Podcast marked its first anniversary by reflecting on the first 12 episodes, which discussed the interplay of innovative technology and guest experiences in the hospitality industry. Key themes included the importance of fully integrated technology solutions, with the Property Management System (PMS) being central to operations and guest services. Digitalisation and AI were highlighted as transformative, leading to operational efficiency and personalised guest experiences. Seamless payment processing was also emphasized for enhancing guest satisfaction. Additionally, sustainability and inclusivity in technology solutions were noted for providing operational benefits and appealing to eco-conscious consumers. Operational excellence and the use of practical tools for staff were addressed as crucial elements for a positive guest experience. The podcast outlined how thoughtful integration of technology is shaping the future of hospitality, boosting revenue, and improving guest satisfaction.

📌 MEP Daniel Attard highlights tourism's strategic role in boosting Europe's economy, emphasizing its impact on jobs and funding for vital sectors in an interview dated Wednesday, 09 April 2025. He advocates for the integration of tourism into the EU's economic and social agenda. Malta, as an example, has addressed seasonality and is now directing growth with energy-efficient hotels and green projects. Attard cites the EU Green Deal and Sustainable Tourism Strategy, urging accessible funding like Horizon Europe and the ERDF for SMEs, while recommending reduced bureaucracy and investment in skills. In 2024, Malta saw a 26% increase in off-peak tourism, which Attard suggests as a model for sustainable growth in the hospitality sector.