Revenue increased across nearly every host city, with higher nightly rates driving most of the uplift and Kansas City, New York, and San Francisco emerging as the strongest-performing markets.
Santa Rosa Beach, Fla., 22 July 2026 — Short-term rental (STR) performance climbed across the 2026 FIFA World Cup host cities, with adjusted revenue per available rental (RevPAR) rising around 24% year over year during the tournament, according to new analysis from global short-term rental analytics company KeyData.
The analysis covers all 13 host markets across the US and Canada, comparing the tournament window (June 11 to July 19, 2026), with the same period in 2025. Each market is ranked by average daily rate, adjusted paid occupancy, and adjusted RevPAR to determine which markets delivered the strongest results throughout the tournament.
Across host cities, the revenue lift was driven predominantly by pricing. Average daily rates rose around 20% year over year, while adjusted paid occupancy increased more modestly at around 3%. This suggests that operators captured elevated demand mainly through higher rates rather than through significantly higher occupancy.
Kansas City leads the field
Kansas City recorded the strongest adjusted RevPAR growth of any host city at 51% year over year, and was the only market where gains were driven by meaningful increases in both rate (ADR up 42%) and adjusted paid occupancy (up 6%).
New York/Newark followed with adjusted RevPAR up 40%, supported by the largest adjusted paid occupancy gain of any city (up 17%) alongside a 19% rise in ADR. San Francisco Bay ranked third with adjusted RevPAR up 33%, driven almost entirely by higher pricing (ADR up 33%) while adjusted paid occupancy held broadly flat.
Pricing power carried several markets
In a number of cities, revenue growth came from rate rather than volume. Philadelphia (ADR up 36%), San Francisco Bay (up 33%), and Boston (up 30%) all generated substantial revenue gains primarily by commanding higher nightly rates rather than filling more nights.
Shorter, more focused trips
Average stay length declined around 3% across host cities, with several markets seeing sharper drops, including Miami (down 14%), New York/Newark (down 13%), and Philadelphia (down 11%). The pattern suggests many visitors planned focused trips around individual matches rather than extended vacations.
Vancouver followed a different pattern. Nightly rates were essentially flat year over year, while average length of stay increased by 18%, the largest rise among the host cities. This suggests its performance was supported more by visitors staying longer than by operators pushing rates higher.
Sally Henry, VP of Market Intelligence and Insights at KeyData said: “The 2026 FIFA World Cup delivered a real lift for professionally managed vacation rentals, but the results tell a more interesting story than a simple demand surge. The cities that performed best weren’t always the largest markets. Kansas City outgrew both New York and Los Angeles because operators there priced into the demand rather than just filling more nights. That’s the lesson worth taking forward. Occupancy alone doesn’t win these events; the operators who read the demand early and hold their pricing discipline are the ones who come out ahead. With more major events heading to North America over the next few years, the markets that treat this as a playbook rather than a one-off will be best placed to benefit.”
For more information, visit www.keydata.co.
