The Next Wave in Hospitality: Redefining Hotels for the Experience Economy – Bill Graf, ONDA
📌 Bill Graff, founder and CEO of ONDA, introduced a new hospitality brand merging hostel social vibes with boutique hotel comforts. After a transformative trip through Asia, he innovated a "middle" hospitality concept, launching the first location in Costa Rica, acclaimed for exceptional reviews. As remote work grows post-COVID, ONDA targets the "digital nomad" niche, aiming for 10 Costa Rican properties before international expansion. With technical advances enabling niche services, Bill envisions a "fast casual" evolution in hospitality, paralleling dining industry trends from 70 years ago.
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