Market Trends

🏨 In Dallas, Texas, CBRE forecasts a 2.0% RevPAR growth for U.S. hotels in 2025, with occupancy up by 23 basis points and a 1.6% ADR increase. This marks a 16.6% higher RevPAR than in pre-pandemic 2019. The growth aligns with a 2.4% GDP growth and 2.5% average inflation expected in 2025. Urban hotels are predicted to lead with a 2.8% RevPAR increase. Major events like the 2026 FIFA World Cup and 2028 Summer Olympics, coupled with U.S. leisure appeals, are expected to sustain a 1.5% to 3.5% annual RevPAR growth range. CBRE anticipates investment resurgence and increased transaction activity in late 2025, despite potential supply growth below 1% over the next three years due to high costs and external economic factors.

🏨 Concord Hospitality, founded in Ohio in 1985 and now based in North Carolina, marks its 40th anniversary. It manages over 140 hotels, with plans to oversee 145 hotels and nearly 24,000 rooms across 25 U.S. states and two Canadian provinces by January 2025. In 2024, The Westin Atlanta Gwinnett opened, adding 348 rooms. Concord achieved a J.D. Power satisfaction score surpassing 700 points. They will open 14 hotels and six restaurants in 2025 and celebrate their anniversary with several events.

🍾 Vanguélis Panayotis interviewed François Van Aal, president of Champagne Lanson, about their strategy for reconquest and hospitality sector integration. Lanson, established in 1760 and active in over 80 countries, launched a "reconquest plan" in 2020, focusing on marketing and relations. Cellar master Hervé Dantan, since 2013, introduced Black Réserve cuvée with 50% Pinot Noir, 35% Chardonnay, 15% Meunier, aged five years, including 45% reserve wines and 70% Grand and Premier Crus. Champagne is shifting towards a tasting wine, paired with meals, supported by about twenty chef ambassadors. Lanson emphasizes quality in the hospitality sector, partnering with iconic hotels and restaurants, and is involved with the Hospitality Awards.

💰 Choice Hotels International, Inc. reported a 16% rise in net income to $299.7 million for 2024, with a 22% increase in EPS to $6.20. Adjusted EBITDA hit $604.1 million, up 12%. Adjusted diluted EPS grew 13% to $6.88. Global rooms grew 3.3%; domestically, upscale, extended stay, and midscale rooms went up by 4.3%. The company opened 407 hotels, marking a 21% increase. A partnership with Westgate Resorts added 21 hotels and 14,471 rooms. Domestic RevPAR rose 4.5% for Q4. The company repurchased 3.1 million shares for $382.1 million and forecasts 2025 net income of $288-$300 million, with adjusted EBITDA between $625-$640 million.

🏨 The National Landing Hotel in Arlington, Va., formerly Marriott Crystal City, is undergoing a multi-million-dollar renovation, set to complete in May. The 347-room hotel will feature a new exterior, modernized rooms, public spaces, a restaurant and lounge. It stays open during renovations and will join Marriott Bonvoy's portfolio post-update. The redesign aligns with the National Landing district, including Amazon’s HQ2 and Virginia Tech’s Innovation Campus. Amenities include a 24/7 fitness center and 8,500 sq ft of event space. Located near Crystal City Metro and Reagan National Airport, it offers access to Washington D.C. landmarks and the upcoming National Landing Water Park Food Hall.