Despite operational pressures intensifying worldwide, guest satisfaction climbs again
📈 Global guest satisfaction reached 86.7% in 2025, based on 40M reviews from 12,000 hotels. Shiji's report highlights a 0.5 pp increase in the Global Guest Review Index, driven by 3-star and 4-star hotel improvements. The Middle East saw the highest growth (+0.8 pp), while Asia led with an 89.4% GRI. Google reviews surged 15.7%, narrowing the gap with Booking.com. 5-star hotels achieved a 90.4% GRI, reflecting rising luxury expectations.
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