TikTok just rolled out a feature that could disrupt the whole hospitality industry. Meet TikTok Go: The first major step toward social platforms becoming full-fledged booking engines. We've been… | Ben Wolff | 71 comments
📱 TikTok Go is revolutionizing the hospitality industry by enabling direct hotel bookings within the app through a Booking.com integration. Active in Indonesia and Japan, it's expanding to the U.S., with future plans covering food and other services. 81% of travelers use social media for inspiration, primarily Gen Z and millennials. TikTok Go streamlines the discovery-to-booking process, boosting conversions and improving ROI tracking. This shift positions social platforms to compete with OTAs effectively.
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