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  • 9 min

2025 traveler trends and hotel profitability insights | Duetto

📉 January to July 2025, global hotel trends show Expedia's room-night volume grew by 12%, while Trip.com, Hotelbeds, and Despegar surged over 35%. In Asia Pacific, international arrivals rose 9%. ADRs dipped by 10% on Vrbo and 5% on Hotelbeds. Latin America led with a 4.6% increase in TRevPAR. Flex/Flow rates indicate all regions achieved positive flow. Length of stay decreased, with Airbnb's ADR down 2% and room nights up 4.1%.
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  • 6 min

7 insights (+7 actions) that will make you say “yes” to Black Friday

💸 Black Friday 2024 (Nov 20–Dec 3) shows: sales spread across key days, with Nov 25–26, Nov 29, and Dec 1–3 highlighted. Direct channel cancellations are lower (28%) compared to Booking (48%). Direct channels excel in long stays (6+ nights) and pre-selling summer. Campaign spend increased +21%, boosting revenue 82%, with ROAS of 29. Peak sales hours are 10 a.m.–9 p.m., with a direct channel focus late afternoon. Ensure website offers best price and conditions to maximize direct bookings.
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Margin Call: Hotel profits stabilize, but costs rise in the Americas

💰 Year-to-date as of August 2025, hotel profits show mixed results. Middle East leads in GOPPAR at $103.61, followed by the Americas at $92.78, Europe at $83.60, and Asia-Pacific at $52.50. The Americas' growth is slowing with only a 1.9% GOPPAR increase, despite a 3.2% revenue rise. Payroll costs grew by 8.3% in ultra-luxury hotels, squeezing margins. The region's flow-through is 20%, with rising costs outpacing revenue, challenging hotels to find new revenue streams.
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  • 2 min

Hundreds of hospitality businesses send letter to UK gov ahead of Budget

📝 More than 300 UK hospitality businesses, including BWH Hotels GB and Greene King, have urged the government to act before the Autumn Budget. The sector faces £3.4 billion in additional annual costs from the last Budget, leading to over 80,000 job losses. They request lower business rates, reduced NICs, and a VAT cut. Access Hospitality seeks digital transformation support and AI adoption funding. The Budget's impact is described as immediate and socially regressive.
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AI’s expanding role in hotel profitability

📈 Nov 12, 2025: AI transforms hotel profitability through intelligent systems optimizing rates, staffing, and operations. AI-driven revenue management uses real-time data for smarter pricing, while AI-powered forecasts enhance labor efficiency. Automation improves front desk operations, leading to 30% reduced call handling time and 35% increased reservation conversions. Energy savings and predictive maintenance reduce repair costs. Large hotel brands lead AI use, but decreasing costs will drive wider adoption, reshaping industry profitability.
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  • 6 min

How hotels can be cultural destinations for art, design and innovation

🎨 VIN + OMI showcased their sustainable fashion collection at art’otel London Hoxton this year, transforming the hotel into a cultural hub. The art’beat programme includes exhibitions, workshops, and events, aiming for an immersive cultural experience. Upcoming initiatives feature artist residencies, a digital exhibition, and a Film House launch. The hotel houses a 135m² art gallery and a 60-seat auditorium. Sustainability and cultural relevance remain key, with curated design projects by Muza Lab further enhancing authenticity.
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  • 3 min

How hoteliers can get ‘AI-ready’ for the festive season

📈 Hotels are leveraging AI, as seen with Google's AI Mode in the EU, to transform operations and guest engagement. Booking demand for Christmas rises from August, peaking in autumn. Authentic reviews are crucial, with AI prioritizing genuine feedback. Ensuring clear, structured content aids AI visibility. Monitoring online reputation is vital, as AI can amplify impacts. Hoteliers should market Christmas packages early, encourage guest reviews, and maintain up-to-date data on platforms like TripAdvisor.
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  • 2 min

McKeever Hotels unveils new five-year growth strategy

🏨 McKeever Hotels, a family-run business, unveiled its 'Beyond Now' strategy for growth and sustainability in Ireland and Scotland. By 2027, a £3m investment will help achieve four-star accreditation for The Lodge in Coleraine and Armagh City Hotel. The company plans a 10% occupancy increase, supported by a central reservations system. By 2030, McKeever aims for a £45m turnover and 600 employees, focusing on community engagement and sustainability. Their 40th anniversary is in 2026.
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  • 9 min

From Belkin to Building a New Kind of Hospitality Business – Chet Pipkin, Desolation Hotel

🏖 Chet Pipkin, founder of Belkin, has ventured into hospitality with Desolation Hotel in South Lake Tahoe and Hope Valley, California. His one-page business plan emphasizes staff development, guest experience, environmental education, and community engagement. The hotels aim to provide immersive experiences, leveraging the locations’ natural beauty and activities. Previously, the South Lake Tahoe site was a 1950s motel. The hotel offers easy access to hiking, beaches, and dining, embodying Pipkin’s values of simplicity and connectivity.
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