BERLIN, 3 March 2026 – Journey, the market leader in hotel retailing and the hospitality industry’s first unified Hospitality Performance Platform, today announced a new partnership with SiteMinder, further expanding its integration ecosystem and strengthening connectivity across the luxury hotel technology stack.
The collaboration enables hotels to connect room inventory to Journey’s booking engine directly via SiteMinder, ensuring real-time rates and availability. SiteMinder customers can activate the integration to enable room data to flow seamlessly between SiteMinder and Journey, regardless of their underlying PMS. Through SiteMinder’s network of 450+ integrated PMS partners, updates made within the hotel’s PMS are reflected automatically within Journey, with reservations written back directly into existing systems.
SiteMinder customers’ reservations are synchronised automatically between systems and no ongoing manual data entry required.
Crucially, Journey’s booking engine also allows hotels to retail spa, dining and other on-property experiences alongside rooms within the same transaction, bringing previously fragmented inventory into a single, connected guest journey.
As hotel technology stacks grow more complex, seamless connectivity across distribution and operations has become a defining commercial priority. By bringing room availability and bookable experiences together in a single booking flow, the integration enables hotels to retail the full stay, not just the room, unlocking additional ancillary revenue while preserving their existing technology infrastructure.
Simon Bullingham, CEO and Founder of Journey, said: “Luxury hospitality is full of unrealised potential. Many hotels still leave valuable space, time and alternative ancillaries off the shelf because they’re not marketed, managed or made bookable. The future lies in thinking more creatively about what can be sold and making those experiences seamlessly available to guests. By strengthening integrations with platforms like SiteMinder, we’re helping hotels unlock that broader revenue opportunity through systems they already use.”
About Journey
Journey helps luxury hotels grow direct revenue by retailing the whole guest experience, not just rooms. More than 750 hotel and spa properties use Journey’s Performance Platform, a unified system across experience management, digital marketing, booking, and payments. Customers include Nikki Beach, Corinthia and Lakes By Yoo. With live bookable inventory at every moment, from pre-arrival to post-stay, Journey enables hotels to retail rooms, dining, spa, and activities in a seamless, shoppable experience for guests. The result is higher guest spend, stronger loyalty, and a measurable Return on Experience. For more information, visit https://journey.travel/.
