Human Resources

💻 Charlie Ayers, Rosa Dinnissen, and Shirley Kind are now part of the Amsterdam-based Social Hub's newly organized marketing team to enhance visibility. This B Corp-certified company has 21 hubs in 18 European cities, boasting over 10,000 rooms and 1,000 employees. With plans to expand in Turin and Lisbon, the Social Hub, founded by Charlie MacGregor, combines hotel, student, and coworking spaces, aiming for consistent brand recognition across Europe.

🛫 João Moura, appointed director of market expansion at CMAC Group, will lead new office locations across Europe. With CMAC's operations in 121 countries, they have moved over five million passengers and supported 100,000 cruise travelers in Portugal this year. Lillian Moura, now general manager of Portugal, and Patricia Nova, head of DMC cruise, join him to support CMAC’s growth strategy. The company’s expansion is fueled by strong client demand and advanced technology.

📍 Crescent Hotels & Resorts, November 2025, Columbus, Ohio: Crescent Hotels & Resorts has taken over management of The Westin Great Southern Columbus, a historic hotel built in 1897. This property features 188 rooms and over 13,000 sq. ft. of event space, including Bar Cicchetti, an Italian restaurant. Crescent’s role includes hotel operations and food and beverage management, enhancing the guest experience. This move strengthens Crescent's presence in Columbus and aligns with Whitestone Companies' ownership goals.

🍾 Cardrona Distillery turned 10 on 5 November, marking a decade of crafting single malt spirits in Cardrona Valley. 🎉 Desiree Reid, founder, transitions to Global Sales Director at International Beverage, relocating to Scotland. 🚀 Henry Caulton, CFO since 2022, steps up as Acting Managing Director. Sarah Elsom leads production. Exciting plans include a 10-year-old whisky release in 2026 and new expansions. 🎯 Cardrona hosts a private celebration for cask owners, recognizing early supporters of Reid’s vision. 🍾

📈 The Social Hub, led by CMO Trix van der Vleuten, enhances its leadership team in 2023, appointing Daniel Hernández Lyon as director of global communications. New roles include Charlie Ayers as head of brand and Rosa Dinnissen as director of global public affairs. Expanding in Europe, with sites in Glasgow, Rome, and Porto, it plans for Turin and Lisbon. Founded by Charlie MacGregor in Amsterdam, it operates over 10,000 rooms across 21 hubs in 18 cities with more than 1,000 employees.

📈 Auberge Collection appoints Jessica Martino Enan as chief commercial officer. Former Gucci executive, she'll drive global commercial strategy. The group, managing over 30 properties, plans expansions in London and Dallas by 2026, adding to recent openings in Florence and Geneva. Martino Enan aims to enhance luxury experiences and guide growth following a company rebrand. CEO Christian Clerc praises her luxury market expertise as vital for Auberge's future.

📈 Aimbridge EMEA expands leadership with six new General Managers: Sujith Kattezhath Gopinathan (Mercure York Fairfield Manor), Michelle Hickey (Mercure Brighton Seafront), Saira Cieloszyk (Holiday Inn Southend), Nora Urbancova (Hotel Indigo Manchester), Jacqueline Turpin (The Harlow Hotel by Accor), and Frederik Deman (Holiday Inn Express & Suites Ghent). The appointments support Aimbridge's strategic growth, following the addition of nine properties in Q1 2025, enhancing operational efficiency and guest satisfaction.

🏨 Jannes Sörensen, a hospitality expert with 20 years of experience at luxury hotels like Georges V and Bristol in Paris, now leads Kepler Hotel Group and Kepler International Hospitality Academy. He emphasizes shifting focus from physical assets to emotional guest experiences, citing a study of 2,500 guest comments where only 4% mentioned physical features, while many highlighted personalized service. Sörensen advocates educating hospitality leaders on enhancing emotional intelligence for competitive advantage.

📈 Philippe Bijaoui, Accor's chief development officer for Europe and North Africa, discusses Handwritten hotels' investment strategies. Filmed at Hotel Maison Hamelin Paris, the interview highlights opportunities for the brand amid rising costs and competition.