For decades, points defined loyalty in travel. But today, acquisition costs are rising, travellers are harder to win back, and loyalty has to mean more than transactions. Points are transactional… | Jeremy Jauncey
🗺 Brad Anderson of Hilton is scaling Hilton Honors to over 226 million members worldwide. Peggy Roe at Marriott International transforms loyalty into experiences with initiatives like “Member’s Day.” Scott Long at American Airlines evolves frequent flyer programs into revenue drivers. Cecilie Nybø Carlsen of Norwegian makes loyalty transparent with CashPoints valued as currency. Andrew Harrison-Chinn at Dragonpass extends loyalty into lifestyle, showing benefits beyond flights and hotels. Loyalty now emphasizes experiences, emotions, and community.
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