For the last fifteen years, the smartest money chased software, but I think we’re about to see smart money shift to hospitality. Here’s why: As AI flattens digital differentiation and tech becomes… | Zach Busekrus | 10 comments
🏨 Accor announced the expansion of Orient Express, emphasizing experience over software. LVMH became a strategic partner, shifting focus to brand equity through trains, yachts, and historic properties. As AI commoditizes tech, immersive brands gain importance. The move signals a shift toward narrative-rich hospitality experiences. Accor’s strategy is highlighted in a discussion by Ben Wolff, Scott Eddy, and Edwin Kramer on "This Week in Hospitality.
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