School's Strategic Shift to Luxury Hospitality Degrees Increases Enrollment from 130 to Over 300 Students
🎓 A strategic shift occurred at the school, initially known as ESH, just before COVID-19, pivoting from BTS programs to exclusively offering Bachelor's and Master's degrees in luxury hospitality. This decision, driven by market trends toward luxury segments, led to student growth from 130 to over 300, with a target of 400-450, maintaining a focus on quality, selectivity, and personal attention, emphasizing a top-end hospitality niche.
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