TOP NEWS

📅 On 25 June 2026, the 31st Hospitality Operator Forum will be held at the InterContinental Paris le Grand hotel. The event, organized by Hospitality ON with MKG's expertise, focuses on "#boldness" as the theme. Serge Trigano and Kevin Machefert will discuss leadership transformation. Ancillary revenues, AI, and ESG strategies will be pivotal. The forum will emphasize strategic alignment, technological integration, and operational accountability for profitability improvements. Participants can join through Hospitality ON.

🛫 March 2026, United States: Deloitte’s “The Future of Hospitality” report highlights trends reshaping the industry, including AI-driven travel experiences and mass tourism strains. Six imperatives are recommended: diversifying demand, leveraging AI, expanding markets, achieving efficiency, operating responsibly, and investing in workforce. AI aids in predictive maintenance, dynamic pricing, and real-time decision-making. Embracing these innovations is crucial for staying competitive amid economic constraints, labor shortages, and changing consumer expectations.

✈️ March 2026, Berlin: Sabre launches a new logo and tagline, “Let’s get going,” at ITB Berlin, signaling a shift from its traditional role as a global distribution system (GDS). Chief Marketing Officer Jen Catto highlights the rebrand as the result of years of technological revamping. Amidst this, Sabre faces pressure as Constellation Software develops competitive solutions. The rebranding aims to better align with Sabre's internal advancements.

📈 In 2026, hotels leverage advanced forecasting to enhance profitability and guest experience. Identifying low-demand periods 60-90 days ahead allows targeted marketing and labor optimization, avoiding last-minute rate cuts. New metrics like TRevPAR shift focus from occupancy to profitability, valuing high-spending guests over volume. Daily data updates enable real-time strategy adjustments, while tools like Demand Calendar automate insights and streamline processes, freeing up time for strategic action. Segmentation and external data integration are crucial for precise forecasting.

💰 2025, the UK hotel market faced challenges. RevPAR declined in H1 but recovered by Q3, reflecting growth pressure in European markets due to limited pricing flexibility and subdued demand. Structural cost pressures—labor, energy, and food—combined with reduced business rates relief, compressed margins, lowering profit margins to 34.5%. Operators must enhance RevPAR, improve labor productivity, and control capex. Occupancy remained stable, but leveraging ADR became difficult, emphasizing operational excellence over pricing power.