What Happened with the Marriott-Sonder Partnership?
🚨 On November 9, 2025, Marriott International abruptly terminated its licensing deal with Sonder Holdings Inc. due to contract default, affecting thousands of units. Originally a 20-year licensing deal started in 2024, it allowed Sonder properties to join Marriott Bonvoy. The sudden termination left travelers in limbo and impacted Marriott's 2025 room growth forecast, dropping it to ~4.5%. Sonder's market cap fell to under $7 million, causing its stock to plummet.
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